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SIDFACTOR is a full service product firm.
We provide comprehensive product solutions by integrating STRATEGY I DESIGN I DEVELOPMENT I SUPPLY.


STRATEGY services bring organizational unity
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Alpine Design

Backyard Hero


Eddie Bauer

Fisher Price

Kicking Mule Workshop





Outdoor Research


Pearl Izumi



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Sierra Designs




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Under Armour



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  • Brand Audit & Discovery
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  • SIDFACTOR is a full service product firm. We provide comprehensive product solutions by integrating strategy, design, development, and supply. Utilizing a proven methodology that delivers deeply informed solutions, the firm helps brands navigate complex market dynamics.

    Founded in 2002, by Eric Lyon and Jason Olden in Boulder Colorado, SIDFACTOR(originally known as Sid Factor Seven) was born and bred in the technical Outdoor Industry. For over a decade, the firm has partnered with a premier group of repeat clients spanning different categories and markets. The firm has been featured in publications as varied as Outside Magazine, National Geographic, Vogue and the New York Times.

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    Chief Executive Officer
    Jason Olden

    Jason Olden

    Chief Product Officer

    Thomas Behrens

    Vice President
    Strategy & Product Services


    Director of Product Design
  • SIDFACTORY is our own brand and product creation platform targeting markets that we find interesting.

    We are constantly approached with new concepts or extensions of existing brands that offer interesting opportunities. The myriad of experiences and successes over the last decade has led the team to constantly seek out and create brands in the varying stages of development at SIDFACTORY.

  • Thank you for your interest in SIDFACTOR. Currently we are not hiring for any positions.

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1827 Pearl Street

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General Inquiries - Please feel free to contact us with anything that we might be able to do for you. general@sidfactor.com

Business Development - We are committed to building meaningful client relationships, please contact us if we might be of service. bizdev@sidfactor.com

Work At - We're always looking for talented people. Please see our Work At section under About. work@sidfactor.com