Grundéns approached SIDFACTOR for our expertise and track record of designing and developing award winning fishing apparel and gear. We were tasked with helping Grundéns create innovative apparel for sportfishing and on-shore lifestyle, and additionally creating a 4-year product road map and segmentation. To achieve this, we leveraged Grundén’s rich history of making the best commercial fishing gear in the game to inform their future. Our end product continues to inform their steady expansion into new markets and broader distribution channels.