Yeti Cycles is quite a storied Colorado company. They have been focused on building the best mountain bikes for this region, and in turn the world. With a ton of wins in the Enduro World Series their 'tribe' of devote riders continues to grow.
We have been working closely with the founders and pro-team to extend their brand into technical softlines apparel for men and women. They bring the passion and customer insight that makes their bikes so good, we provide all phases of softlines creation from strategy through to commercialization. With year-on-year growth, we continue to work with Yeti to refine and build their apparel line up.