Since 2012 we have worked on Cabela's hunting offer. The pinnacle of their class leading assortment is Instinct.
The Instinct Collections are built around species driven end-use. They include Backcountry, Whitetail, Waterfowl and Upland. Working with national partners like Gore Tex, Polartec and Primaloft we have been able to build the best hunting gear available.
The work has now expanded into a complete review of the assortment across all technology and price tiers through a 3 month strategy engagement. Those updates and additions are presently being designed for a 2018 launch.